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Everyday meditation. Healing through nature. Embracing the present moment. Some thoughts, ideas, and inspiration that shaped the spirit of @nakai_matcha ‘s brand refresh.
Nakai: Matcha that enriches the present Our new brand and logo embody the philosophy of “naka-ima”— the “middle of now”, or the inner peace and harmony that’s found in fully being in the present.  A simple y
Find the center. Return to your core. Rest in “naka-ima”. With our new name, packaging, and brand identity, we aim to elevate your everyday matcha ritual through the philosophy of “naka-ima”— the “middle of n
We deeply admire the work of our friends at @4nmag, who support and bring light to international creative talent and cross-cultural spaces in the U.S. Check them out, and look for our first print ad in Issue #4!

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